At MAG, we don’t just work with young people — we equip the adults around them to do the same. For over 25 years, we’ve been on the frontline of youth work, manhood development, and community transformation. Alongside our award-winning programmes for young people and families, we deliver specialist training for schools, community organisations, parents, and professionals who want to deepen their impact.

Our training is practical, trauma-informed, culturally intelligent, and grounded in decades of real-world experience. Whether you’re stepping into youth work for the first time or looking to sharpen the tools you already have, our masterclasses give you the insight, confidence, and strategies to build stronger connections and create lasting change.

Duration: 1 Day
Cost: £70 per person (community groups & grassroots organisations) | £150 per person (corporate & statutory services)

About the Course

Youth work is more than a profession — it’s a calling. It’s about showing up, building trust, and standing in the gap for young people who have been overlooked, misunderstood, or written off. But passion alone isn’t enough. To truly reach young people — especially those navigating trauma, exploitation, or systemic disadvantage — you need skill, strategy, and self-awareness.

“So You Want To Be a Youth Worker?” is a high-impact one-day masterclass that gives you the mindset, tools, and confidence to work effectively with young people. Whether you’re an aspiring practitioner, a teacher, a parent, or part of a community organisation, this course will transform the way you connect, communicate, and create change.

Led by Davis J Williams, CEO of MAG (Manhood Academy Global) and an award-winning facilitator with over 25 years on the frontline, this training blends lived experience with proven practice — delivering insights you can apply immediately.

What You’ll Learn

By the end of this masterclass, you will:

• Understand the mindset, values, and presence that underpin effective youth work.
• Learn practical strategies to build trust and engage even the most resistant young people.
• Develop confidence in setting boundaries, holding authority, and creating safe spaces.
• Explore trauma-informed approaches and how early experiences shape behaviour.
• Gain insight into how archetypes influence both youth behaviour and your own practice.
• Understand your safeguarding responsibilities and how to respond to disclosures.
• Discover how storytelling and authenticity transform the way young people connect to you.

Course Highlights

• Real-World Case Studies – grounded in 25+ years of frontline experience.
• Interactive Learning – practical activities, facilitation practice, and live feedback.
• Archetype Exploration – understand the roles young people (and practitioners) embody.
• Trauma-Informed Practice – work with the story behind the behaviour.
• Safeguarding Essentials – vital knowledge for anyone working with young people.
• Resource Toolkit – take away templates, activities, and frameworks to use straight away.

Who This Course Is For

• Aspiring youth workers and volunteers
• Teachers, mentors, and pastoral staff
• Community organisers and grassroots leaders
• Parents and carers seeking deeper understanding
• Social care and safeguarding professionals

Why This Course Matters

This training is more than a skills session — it’s an invitation to become the kind of adult young people can trust, learn from, and grow with. It’s about learning how to stand in the fire with them, not fear it. Because youth work, at its core, is about transformation — theirs and yours.Youth work isn’t just a job — it’s a calling. This dynamic, hands-on masterclass is designed for anyone ready to make a real difference in the lives of young people. Led by award-winning facilitator Davis J Williams and rooted in over 25 years of frontline experience, this training goes beyond theory to give you the tools, confidence, and cultural awareness to engage, inspire, and guide even the most hard-to-reach young people.

Through interactive learning, real-world case studies, and trauma-informed approaches, you’ll explore key areas such as child criminal exploitation, challenging behaviour, trauma, and the journey into manhood. Whether you’re an aspiring youth worker, a teacher, a parent, or a community leader, this masterclass will transform the way you connect with young people — and equip you to become the trusted adult they need most.

Duration: 1 Day

Cost: £70 per person (community groups & grassroots organisations) | £150 per person (corporate & statutory services)

About the Course

Powerful youth work isn’t just about what you know — it’s about how you communicate it. The way you speak, the stories you share, and the presence you hold in a room can be the difference between a message that’s forgotten and one that changes a young person’s life.

“The Art of Public Speaking for Youth Practitioners” is a one-day masterclass designed to help you speak with clarity, confidence, and impact — whether you’re delivering a workshop, speaking in a classroom, or leading a community event.

Led by Davis J Williams, award-winning facilitator and author of The Jewel, this course goes beyond presentation tips. You’ll explore the psychology of communication, the power of storytelling, and the use of archetypes to shape your presence and message. This is about speaking in a way that young people feel, remember, and respond to.

What You’ll Learn

By the end of this masterclass, you will:

• Understand the psychology of communication and how to manage nerves and anxiety.
• Learn storytelling techniques that capture attention and build deep trust.
• Discover how to structure powerful talks, workshops, and assemblies that land.
• Develop your vocal presence, body language, and delivery skills.
• Explore how archetypes can enhance your communication style and message.
• Practise speaking in real-world scenarios with live feedback and coaching.
• Learn how to adapt your speaking style for classrooms, conferences, youth spaces, or one-to-one conversations.

Course Highlights

• Live Speaking Practice – build confidence through guided exercises and real-time feedback.
• Storytelling as a Teaching Tool – learn how to move, inspire, and shift perspectives.
• Archetype Awareness – understand the role you embody as a speaker and how it shapes your message.
• Practical Communication Tools – techniques you can use immediately in youth work settings.
• Real-World Scenarios – practise speaking in the kinds of spaces and situations you’ll face on the frontline.

Who This Course Is For

• Youth workers and facilitators
• Teachers and educators
• Community organisers and mentors
• Emerging speakers and workshop leaders
• Anyone who wants to communicate with greater impact and authenticity

Why This Course Matters

Words have power. They can wound, or they can awaken. As youth practitioners, our ability to speak with purpose and presence is one of the most powerful tools we have. This course ensures that when you speak, people listen — and lives are changed.

Duration: 1 Day
Cost: £70 per person (community groups & grassroots organisations) | £150 per person (corporate & statutory services)

About the Course

“Boys are born. Men are made.”
But how are they made — and by whom?

In a society where distorted images of masculinity are fed daily through media, music, and social pressure, too many boys are left confused about what it truly means to become a man. Some absorb harmful ideas about dominance and power. Others retreat from responsibility altogether. The result? A generation of young men navigating identity without guidance, purpose, or belonging.

“Redefining Manhood and Positive Masculinity” is a powerful one-day masterclass that equips practitioners, educators, and parents with the knowledge, language, and strategies needed to guide boys towards healthy manhood. Drawing on over 25 years of frontline experience and the teachings woven through Davis J Williams’ book The Jewel, this training goes beyond slogans and stereotypes — exploring manhood as a psychological, cultural, and communal journey.

We’ll unpack the stages of male development, explore the impact of trauma and socialisation, and introduce archetypes as powerful tools for understanding male behaviour. You’ll leave with practical strategies to support boys and young men in becoming grounded, emotionally intelligent, purpose-driven men.

What You’ll Learn

By the end of this masterclass, you will:

• Understand the difference between masculinity as a social construct and manhood as a journey.
• Explore the developmental stages boys move through on the path to becoming men.
• Learn how trauma, absent initiation, and societal narratives shape male behaviour.
• Use archetypes to decode behaviour and guide boys towards healthier expressions of masculinity.
• Develop language and approaches that challenge harmful stereotypes and promote balance, responsibility, and compassion.
• Discover practical tools for conversations around emotions, accountability, relationships, and purpose.
• Explore how rites of passage and community structures support male growth and belonging.

Course Highlights

• The Psychology of Manhood – explore identity, purpose, and responsibility through a developmental lens.
• Archetypes and Male Behaviour – understand eight core masculine archetypes and how they show up in youth work.
• Healing the Boy Within – explore how unhealed childhood wounds shape adult men and how to support that healing.
• Language that Builds, Not Breaks – learn how to speak to boys about masculinity without shame or stereotypes.
• Practical Tools and Strategies – real-world exercises and frameworks you can apply immediately in schools, families, and youth settings.

Who This Course Is For

• Youth workers and practitioners working with boys and young men
• Teachers and pastoral staff
• Parents and carers of boys
• Social workers, mentors, and safeguarding professionals
• Community leaders committed to shaping a new narrative around masculinity

Why This Course Matters

If we do not initiate the boy, he will burn the village down just to feel the warmth.
This course is about creating that initiation — not through punishment or pressure, but through understanding, accountability, and love. It’s about building a new narrative of manhood that is powerful and gentle, strong and compassionate, rooted in self-awareness and purpose.

By redefining manhood, we don’t just change boys — we change families, communities, and futures.

Would you like me to push this even deeper by outlining the eight archetypes we explore in this course (so they can be listed on the website or in a workbook)? (It’ll make Course 003 feel even more substantial and unique.)

Duration: 1 Day
Cost: £70 per person (community groups & grassroots organisations) | £150 per person (corporate & statutory services)

About the Course

Young people today don’t just watch stories — they live them. Animation, cartoons, and popular culture shape how they see themselves, understand the world, and make sense of complex issues. Yet too often, professionals overlook these powerful tools and miss opportunities to connect on a deeper level.

“Using Animation and Cartoons to Engage, Educate and Transform” is a groundbreaking one-day masterclass designed to help practitioners, teachers, mentors, and parents harness the power of story-led media to reach young people where they are. This course shows you how to use animation, cartoons, film clips, and pop culture references to open conversations about identity, trauma, manhood, resilience, and choices — topics that might otherwise feel too heavy, too abstract, or too distant.

Led by Davis J Williams, a pioneer known for integrating storytelling and cultural references into youth work practice, this training blends theory with real-world application — giving you strategies that resonate, language that lands, and creative tools that transform.

What You’ll Learn

By the end of this masterclass, you will:

• Understand why storytelling and visual media are powerful tools for behaviour change and emotional development.
• Learn how to use animation and cartoon characters to explain complex ideas such as trauma, identity, masculinity, and purpose.
• Explore how media narratives shape young people’s beliefs, values, and sense of self.
• Gain practical tools for building workshops and discussions around popular shows, films, and cultural icons.
• Discover how to reframe difficult conversations — from violence and exploitation to emotions and healing — using stories that young people already connect with.
• Learn how to embed animation and storytelling into group work, mentoring, and classroom sessions.

Course Highlights

• The Psychology of Storytelling – why stories stick and how they shape behaviour.
• Pop Culture as a Bridge – using familiar characters to start deep conversations.
• From Naruto to Black Panther – exploring archetypes, identity, and purpose through animation.
• Media Deconstruction Tools – teach young people to think critically about the stories they consume.
• Creative Workshop Design – step-by-step guidance for building sessions around storytelling and visual media.

Who This Course Is For

• Youth workers, facilitators, and mentors
• Teachers and curriculum leads
• Parents and carers seeking new ways to connect
• Social workers and safeguarding professionals
• Anyone passionate about engaging young people through creativity and culture

Why This Course Matters

We can’t reach young people by speaking a language they don’t understand. But when we use the stories, symbols, and characters that already live in their world, everything changes. A cartoon clip becomes a conversation about trauma. A superhero arc becomes a lesson on responsibility. A villain’s downfall becomes a teaching moment about choice and consequence.

This masterclass shows you how to meet young people where they are — and then guide them somewhere deeper.

Duration: 1 Day
Cost: £70 per person (community groups & grassroots organisations) | £150 per person (corporate & statutory services)

About the Course

Young people today don’t just watch stories — they live them. Animation, cartoons, and popular culture shape how they see themselves, understand the world, and make sense of complex issues. Yet too often, professionals overlook these powerful tools and miss opportunities to connect on a deeper level.

“Using Animation and Cartoons to Engage, Educate and Transform” is a groundbreaking one-day masterclass designed to help practitioners, teachers, mentors, and parents harness the power of story-led media to reach young people where they are. This course shows you how to use animation, cartoons, film clips, and pop culture references to open conversations about identity, trauma, manhood, resilience, and choices — topics that might otherwise feel too heavy, too abstract, or too distant.

Led by Davis J Williams, a pioneer known for integrating storytelling and cultural references into youth work practice, this training blends theory with real-world application — giving you strategies that resonate, language that lands, and creative tools that transform.

What You’ll Learn

By the end of this masterclass, you will:

• Understand why storytelling and visual media are powerful tools for behaviour change and emotional development.
• Learn how to use animation and cartoon characters to explain complex ideas such as trauma, identity, masculinity, and purpose.
• Explore how media narratives shape young people’s beliefs, values, and sense of self.
• Gain practical tools for building workshops and discussions around popular shows, films, and cultural icons.
• Discover how to reframe difficult conversations — from violence and exploitation to emotions and healing — using stories that young people already connect with.
• Learn how to embed animation and storytelling into group work, mentoring, and classroom sessions.

Course Highlights

• The Psychology of Storytelling – why stories stick and how they shape behaviour.
• Pop Culture as a Bridge – using familiar characters to start deep conversations.
• From Naruto to Black Panther – exploring archetypes, identity, and purpose through animation.
• Media Deconstruction Tools – teach young people to think critically about the stories they consume.
• Creative Workshop Design – step-by-step guidance for building sessions around storytelling and visual media.

Who This Course Is For

• Youth workers, facilitators, and mentors
• Teachers and curriculum leads
• Parents and carers seeking new ways to connect
• Social workers and safeguarding professionals
• Anyone passionate about engaging young people through creativity and culture

Why This Course Matters

We can’t reach young people by speaking a language they don’t understand. But when we use the stories, symbols, and characters that already live in their world, everything changes. A cartoon clip becomes a conversation about trauma. A superhero arc becomes a lesson on responsibility. A villain’s downfall becomes a teaching moment about choice and consequence.

This masterclass shows you how to meet young people where they are — and then guide them somewhere deeper.

Duration: 1 Day
Cost: £70 per person (community groups & grassroots organisations) | £150 per person (corporate & statutory services)

About the Course

This course not only informs — it transforms.

Life, much like chess, is a game of strategy. Every move opens new possibilities — or closes them. For young people navigating risk, exploitation, and manipulation, understanding how the game is played can mean the difference between being a pawn and becoming a king.

“Using Chess to Explore CCE, Grooming, Power and Choice” is a groundbreaking one-day masterclass that uses the timeless game of chess as both a metaphorical and practical tool to unpack some of the most urgent issues young people face today. Through this creative and trauma-informed approach, practitioners learn how to use the chessboard to discuss power, control, exploitation, grooming tactics, safeguarding, and resilience — all in a way that feels relatable, engaging, and deeply impactful.

Developed and delivered by Davis J Williams, author of 13+1 Ways to Master the Game of Life and founder of MAG, this course draws on over two decades of frontline experience. It will show you how to turn a simple game into a transformational conversation.

What You’ll Learn

By the end of this masterclass, you will:

• Understand how chess can be used as a metaphor to teach decision-making, foresight, and consequence.
• Learn how to map each chess piece to roles and dynamics within CCE and grooming scenarios.
• Explore how to use gameplay to discuss manipulation, power imbalances, and exploitation in a safe, non-triggering way.
• Gain tools to help young people recognise recruitment tactics and coercion before they occur.
• Discover how to guide conversations about agency, resilience, and strategic thinking.
• Learn how to adapt chess-based activities for workshops, schools, mentoring, and interventions.

Course Highlights

• Strategy and Safeguarding – use the game to teach awareness and protective decision-making.
• Power, Control and Choice – explore how exploitation operates through subtle moves and positioning.
• Roles on the Board – decode how each chess piece mirrors real-world players in CCE and grooming dynamics.
• Game-Based Learning – turn abstract risks into tangible lessons young people can see and feel.
• Practical Workshop Plans – ready-made templates for chess-based group sessions.

Who This Course Is For

• Youth workers and practitioners supporting at-risk young people
• Teachers, mentors, and pastoral staff
• Social workers and safeguarding professionals
• Community leaders and grassroots organisations
• Parents and carers seeking new ways to start difficult conversations

Why This Course Matters

CCE and grooming are strategic — every move is calculated. If young people don’t understand the “game” being played around them, they can be drawn in before they even realise it’s happening.

Chess gives us a shared language to talk about power, vulnerability, and resistance in a way that’s accessible, memorable, and disarming. And when young people begin to see themselves not as pawns but as kings and queens with choices, strategies, and agency, they reclaim control of their story — and their future.

Duration: 1 Day
Cost: £70 per person (community groups & grassroots organisations) | £150 per person (corporate & statutory services)

About the Course

This course not only informs — it transforms.

Life, much like chess, is a game of strategy. Every move opens new possibilities — or closes them. For young people navigating risk, exploitation, and manipulation, understanding how the game is played can mean the difference between being a pawn and becoming a king.

“Using Chess to Explore CCE, Grooming, Power and Choice” is a groundbreaking one-day masterclass that uses the timeless game of chess as both a metaphorical and practical tool to unpack some of the most urgent issues young people face today. Through this creative and trauma-informed approach, practitioners learn how to use the chessboard to discuss power, control, exploitation, grooming tactics, safeguarding, and resilience — all in a way that feels relatable, engaging, and deeply impactful.

Developed and delivered by Davis J Williams, author of 13+1 Ways to Master the Game of Life and founder of MAG, this course draws on over two decades of frontline experience. It will show you how to turn a simple game into a transformational conversation.

What You’ll Learn

By the end of this masterclass, you will:

• Understand how chess can be used as a metaphor to teach decision-making, foresight, and consequence.
• Learn how to map each chess piece to roles and dynamics within CCE and grooming scenarios.
• Explore how to use gameplay to discuss manipulation, power imbalances, and exploitation in a safe, non-triggering way.
• Gain tools to help young people recognise recruitment tactics and coercion before they occur.
• Discover how to guide conversations about agency, resilience, and strategic thinking.
• Learn how to adapt chess-based activities for workshops, schools, mentoring, and interventions.

Course Highlights

• Strategy and Safeguarding – use the game to teach awareness and protective decision-making.
• Power, Control and Choice – explore how exploitation operates through subtle moves and positioning.
• Roles on the Board – decode how each chess piece mirrors real-world players in CCE and grooming dynamics.
• Game-Based Learning – turn abstract risks into tangible lessons young people can see and feel.
• Practical Workshop Plans – ready-made templates for chess-based group sessions.

Who This Course Is For

• Youth workers and practitioners supporting at-risk young people
• Teachers, mentors, and pastoral staff
• Social workers and safeguarding professionals
• Community leaders and grassroots organisations
• Parents and carers seeking new ways to start difficult conversations

Why This Course Matters

CCE and grooming are strategic — every move is calculated. If young people don’t understand the “game” being played around them, they can be drawn in before they even realise it’s happening.

Chess gives us a shared language to talk about power, vulnerability, and resistance in a way that’s accessible, memorable, and disarming. And when young people begin to see themselves not as pawns but as kings and queens with choices, strategies, and agency, they reclaim control of their story — and their future.