MAG - Helping Young Boys find Healthy Manhood!
Schools | Community | Training | Retreats | Boys Are Born |
Men Are Made
What We Do
We’re here to help the next generation heal, grow, and lead — with love, happiness, and purpose.
Why Are We Here?
How a boy learns to be a man shapes everything: his relationships, his choices, and how he sees himself.
But when that learning is replaced by pain, pressure, or silence, it can turn into anger, confusion, or withdrawal.
Our mission is to break that cycle.We teach emotional intelligence, discipline, and love—the real cornerstones of manhood.
Because when a young man understands who he is, he no longer needs to prove it to the world.
What We Do
We work with boys, young men, and their families—from primary school through to adulthood—to help them build emotional strength, identity, and purpose.
Through our group sessions, mentoring, and rites of passage journeys, we explore the four elements of manhood:
1) Earth
2) Fire
3) Water
4) Air
alongside core values that shape positive masculinity:
Respect – for self, others, and community
Integrity – doing the right thing, even when no one’s watching
Discipline – mastering your emotions before they master you
Compassion – leading with love, not fear
Purpose – knowing who you are and why you’re here
These principles guide everything we do—from our school programmes and family workshops to our international rites of passage trips.
How We Work
MAG operates at the heart of the community.Our approach is practice-led, trauma-informed, and built on trust.
We deliver powerful workshops in schools, host intergenerational circles, and run mentoring programmes that connect young people with credible role models.
Every session combines cultural identity, mental health awareness, and personal growth.
We don’t just talk about manhood—we live it.Through consistency, community, and compassion, we turn potential into power.
10 Years of Showing Up
10 YEARS OF SHOWING UP.
Sometimes you have to stop, look back and realise just how much has happened.
MAG's work has been seen on television, featured internationally, recognised by CNN and Channel 4, and our story reached another milestone with a BAFTA Children's Award nomination.
We are grateful for every bit of recognition. But this post isn't really about television, awards or applause. It's about showing up.
The numbers on this graphic represent our core weekly community work in Hackney alone — not everything MAG has done over the last decade.
1,000+ Young Masters.
780+ community sessions.
3,900+ programme and contact hours.
11,700 volunteer hours.
Read that last number again.
11,700 HOURS OF PEOPLE POWER.
Adults giving their evenings and weekends to guide, challenge, listen to and walk alongside boys.
Much of this community work was built through voluntary human investment — people deciding our boys were worth their time.
And those figures do not include our school programmes, conferences, professional training, community events, parent work, one-to-one support, partnerships, media work, retreats, residentials or the many other spaces MAG has contributed to over the years.
They don't even tell you what happened inside those hours.
The conversations after a session had officially finished. The parent who needed somebody to listen.
The young man who came back after disappearing. The mentor who stayed late.
The difficult conversations. The laughter. The food. The brotherhood. The disagreements. The breakthroughs.
And then there was The Gambia.
14 Young Masters. 5 mentors. 12 days.
A Rites of Passage experience connecting boys with Africa, culture, heritage, brotherhood, responsibility and themselves.
So yes, we celebrate the television appearances. We celebrate the BAFTA nomination. We celebrate the four community awards.
But perhaps our greatest achievement is much quieter: WE KEPT SHOWING UP. For ten years.
If you are a school, organisation, business, funder, professional, mentor or simply somebody who believes our boys deserve a village around them, come and build with us.
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